The platform is rolling out a updated setting that enables them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This step comes as the service revealed that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global rollout. This shift aligns with a rise in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing video streams on another major platform primarily display AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a term for inferior, factory-style content that is often absurd or surreal.
Based on user feedback that many people enjoy content produced via AI tools, from digital art to science explainers, and we aim to give people the option to adjust the amount of that, according to their own preferences,” said a spokesperson.
Volume and Proportions
The service shared that there are now 1.3 billion videos on its network identified as artificially created. In total, over 100 m videos are added to the platform each day, making AI-generated material a limited portion of its complete catalog.
Customizing Your Feed
Users will be capable of limit or boost the volume of AI-generated videos they watch by accessing the topic control option in the platform and choosing AI-made media. Further subjects that currently be modified under the tool cover news, clothing, cosmetics, and dance.
Platform Guidelines
Its guidelines mandate creators to label “realistic” AI-made content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any believable artificial content that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This measure is designed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a $2m awareness program for experts and institutions to create educational content about ethical AI use. This program will assist educational bodies dedicated to educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, amid debate over plans to make redundant hundreds of safety staff in the United Kingdom. The company is set to cut 439 jobs in its trust and safety department in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can shield workers by removing the most graphic content prior to it has to be seen by people. TikTok announced a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
